Strategic direction is the tool that provides the company with the necessary focus, momentum and drive to keep progressing and persevering. If well-wrought, it should provide the internal compass for the company, aligning all its resources and efforts towards a common destination, and providing clear guidelines to guide corporate decision-making, not only at the top level of the company but also concerning everyday behaviours and tasks.

OCTANE helps the company express its goals, ambitions and aspirations into a consistent, comprehensive vision of the future, which goes beyond mere numbers (“we want to double our sales”) or wishful thinking (“we want to be the most successful company in our sector”) and becomes a practical and dynamic tool which motivates, aligns and guides all of the company’s forces towards a common goal.