We help companies understand their market strategy and position and focus their marketing and sales resources in order to gain maximum results.
Our methodologies apply true customer and consumer insight in order to generate a clear understanding of how to approach the market in the most effective and efficient way, with clear measurements of the success of various marketing and sales initiatives in the sales and market position of the company.
Both Yanni Spiropoulos and George Pavlatos have had the opportunity to support several major Greek and International clients in issues of strategic market management. Our experience includes the provision of long-term marketing and sales strategy support to top-5 clients in banking, telecommunications, consumer goods, retailing, insurance, and business-to-business sales. For these clients, the OCTANE team has been closely involved in projects related to brand strategy, product portfolio and new product development, marketing strategy, competition analysis, customer segmentation and relationship management, development of loyalty schemes and micro-marketing mechanisms, and sales force effectiveness.
