Building strong brands and products isn’t getting any easier. An explosion in the number of brands, as well as a proliferation of ways to communicate them, has made it tougher to get messages across the clutter of media and promotional activities. Furthermore, converging product-performance and service levels in many industries, even among unbranded or private-label products, have made it more difficult to differentiate your brand or product.

OCTANE can help your company measure your brand’s value, determine its unique positioning and selling points, identify the “brand promise”, key attributes and substantiators which clearly differentiate your brand against its competition and construct a coherent brand strategy and product portfolio which allows you to strategically defend your current position while building the weapons and vehicles for further growth in your market