It is often said that the sales force is the most underleveraged resource of the organization: it has the closest relationship with customers, it is critically responsible for company results, it is the hardest to control and monitor, it is often the most independent and disloyal and it often conflicts with other parts of the organization such as finance, supply chain and marketing. In the same context, establishing control of the different sales and distribution channels used for your products and services could be critical for reasons of supply chain effectiveness, customer management and market intelligence.

OCTANE can help your company effectively plan, organize, measure, monitor and align your channel presence and your sales force, in order to maximize effectiveness and efficiency without escalating the costs to the company. We use practical tools, best-practice case studies and group experience-sharing to generate applicable insights with clear, measurable impact in terms of channel efficiency, sales force effectiveness, and market coverage.